The Challenge
In the competitive arena of boxing broadcasting, DAZN embarked on a mission: to showcase Anthony Joshua's fights exclusively and amplify its platform's offerings. Partnering with sports podcasts like The Peter Crouch Show, we seamlessly integrated DAZN's message, sparking fervor for the AJ vs. Franklin bout and solidifying DAZN's presence in the ring.
The Aim
With DAZN's infancy in the boxing broadcasting market, our goal was twofold: to introduce DAZN as the exclusive home of Anthony Joshua's fights and to educate audiences about the platform while generating buzz around the AJ vs. Franklin bout. We aimed to convey three key messages succinctly: DAZN as AJ's new home, the platform's offerings, and the excitement surrounding the upcoming fight.
The Strategy
Leveraging the influential realm of podcasts, we collaborated with trusted sports figures to establish credibility and association with DAZN and AJ. The Peter Crouch podcast emerged as a strategic platform to engage audiences, combining sports insights with light-hearted banter to complement DAZN's brand ethos.
The Execution
Our approach centered on authenticity and accessibility, seamlessly integrating DAZN's messaging within the podcast's content flow. Through host-read advertising and a branded episode featuring Eddie Hearn and Anthony Joshua, we delivered compelling narratives that resonated with listeners, sparking excitement and anticipation for the fight.
The Impact
The podcast partnership proved instrumental in driving engagement and brand growth, with the branded podcast ranking as ACAST's second biggest ever. Achieving a remarkable listen-through rate of 91%, the episode surpassed expectations, becoming the 5th most listened-to episode of the year. Post-fight, DAZN witnessed a significant increase in unprompted and prompted awareness among sports fans, solidifying its association with Anthony Joshua and establishing a commanding presence in the boxing broadcasting landscape.
The Results
- 2nd biggest branded podcast on Acast
- 91% listen through rate
- 5th most listened to episode of the year
