At the Cannes Lions International Festival of Creativity, dentsu X's Aurelia Noel hosted a dynamic conversation with Reddit's COO Jen Wong and TELUS VP Lisa Mack. They explored the future of advertising, media, and the role of search technology in connecting brands with consumers.
Jen Wong introduced Reddit as the world's largest online community, boasting over 100,000 communities and millions of daily users. Despite its vast reach, Reddit feels intimate, fostering authentic connections around shared interests. Wong highlighted the platform's human-centric approach, stating, "Reddit's value comes from human intelligence—people do amazing things when given the tools."
Lisa Mack showcased TELUS's unique approach: leveraging core technologies to drive global change. From digital healthcare to agri-tech, TELUS's initiatives aim to create significant social impact. "TELUS has been purpose-driven for over 20 years, contributing millions of volunteer hours to communities worldwide," Mack shared.
Their discussion covered the evolution of search and the integration of human intelligence, pointing towards a future where technology and community drive brand success. Intrigued?
Watch the full session here:
