We are thrilled to announce the results of MyImage Bureau 2025, an annual external survey involving 993 marketers who identified the top agencies in Denmark. Last year, we made history as a group by achieving both the #1 and #2 rankings, with Carat leading and dentsu X in second place—an unprecedented feat. This year, history has been repeated with a twist: dentsu X has claimed the 1st spot, while Carat holds a strong 2nd position. Additionally, Carat Denmark has been recognized as the top media agency for delivering business results and as the leading strategic media agency, as voted by Denmark's marketing leaders.
The MyImage Bureau media agency rankings have been carried out annually for the past 17 years. Conducted by MyResearch, the analysis captures the views of marketing professionals on 59 agencies across three categories: advertising, digital, and media. For the first time, dentsu X Denmark has been named the strongest media agency topping OMD and Carat.
Back in 2018, dentsu X Denmark was ranked 8th, so this outstanding achievement marks an extraordinary journey over the last seven years moving from the bottom half of the ranking to become number one.
It’s also important to mention that Merkle came in as number three among the digital agencies. This means that all our agencies that entered (iProspect is not part of the survey) are on the podium reinforcing dentsu’s position as the strongest agency group in Denmark.
What a brilliant start to the new year for dentsu Demark!
