In a significant achievement for the network’s media practice, dentsu's specialist agencies have been shortlisted for eight campaigns at the 2025 Performance Marketing Awards. Carat, iProspect, and dentsu X have all been recognised for their innovative work across data utilisation, lead generation, programmatic advertising, and affiliate marketing.
dentsu X rebuilds trust in affiliate marketing
B&Q: Affiliate program transformation
Category: Best Managed Affiliate Programme - Enterprise
After a challenging 2023, dentsu X revitalised B&Q's affiliate program following migration to the Impact.com platform. The 2024 strategy focused not just on stabilising the program but implementing innovative approaches with reputable partners while meeting business objectives. Key goals included driving incremental revenue from trustworthy publishers after previous ad-hijacking challenges, diversifying the publisher mix to reduce dependency on single sources, maintaining strict compliance measures, and ensuring optimal budget distribution. This approach balanced recovery with forward-looking innovation.
Performance marketing awards 2025: A Legacy of Performance Excellence
Now in their 19th year, the Performance Marketing Awards (PMAs) are widely recognised in the digital marketing industry. Held annually in London, the awards celebrate the very best in performance-based marketing. Rewarding innovation, measurable results, and strategic excellence across a broad spectrum of disciplines, the PMAs were established to champion campaigns and companies that deliver tangible, trackable outcomes for brands.
Over the years, the awards have evolved alongside the industry itself. As performance marketing has become more sophisticated—with advances in first-party data, machine learning, and automation—the PMAs have reflected that change.
Why do marketing awards matter?
Being shortlisted for a Performance Marketing Award is more than a badge of honour—it’s an endorsement of strategic thinking, innovation, and results.
With hundreds of entries submitted each year from leading agencies, brands and networks alike, the competition is fierce. To make the shortlist, a campaign must go beyond surface-level metrics and clearly demonstrate how it solved a business challenge through measurable outcomes and innovative thinking.
Looking ahead
The 2025 Performance Marketing Awards showcase dentsu's commitment to measurable, data-driven marketing approaches that deliver business results across diverse client categories. Winners will be announced on May 14, 2025, in London.
You can read the full shortlist here: https://performancemarketingawards.co.uk/shortlist/.
