The MSA Awards 2024 was a night to remember for dentsu X Malaysia, as our team not only showcased the power of strategic media innovation but also walked away with multiple top honors. We are thrilled to have played a pivotal role in dentsu Media Malaysia’s overall success, contributing to 23 wins across a variety of categories.
dentsu X Malaysia’s achievements with 9 award wins included:
- Gold in Performance Media for our exceptional work with Cetaphil.
- Gold in Smart Impact for our innovative campaign with Guinness.
- Silver in Influencer Marketing for Heineken, and in Outdoor for our work with Heineken.
- Bronze in Activation & Experiential, Martech, Media Collaboration, and Smart Impact, highlighting our strength in crafting multi-faceted campaigns.
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Our ability to drive impact through media strategies that resonate deeply with audiences has once again been recognized at a national level. Winnie Chen-Head, Managing Director, Media, Malaysia, remarked:
"The success of dentsu X Malaysia at the MSA Awards is a reflection of our relentless pursuit of excellence and our commitment to delivering powerful results for our clients. I’m incredibly proud of the entire team for their dedication and creativity."
Special recognition goes out to our talented colleagues who received individual honors, including Syafiqah Zainuri, Associate Director, Biddable, who was awarded Buyer/Implementer of the Year. This acknowledgment is a testament to the expertise and leadership within our agency.
As we celebrate these wins, dentsu X Malaysia remains focused on driving forward the future of media through innovation and strategic brilliance. Congratulations to everyone involved for making this achievement possible.
