On March 31, the dentsu X Germany team was pleased to welcome Ferrero Germany’s media and marketing team to their exclusive annual gala event, Ferrero Media Stars, held in dentsu’s Frankfurt’s Westhafen location. The dentsu X team launched the annual event a few years ago to both deepen its successful collaboration with Ferrero and celebrate the best and most successful media campaigns of their year together. Highlights of the day included time spent in an active exchange of insights gleaned from their daily business and the joint selection of the three best cases worthy of the Ferrero Media Stars awards.
The winning campaigns are:
1st place: Nutella Plant-Based Launch Campaign - Successful launch of the new vegan Nutella twin including a podcast highlight at Kaulitz Hills
2nd place: Good Vibes with Tic Tac x Lollapalooza - Event sponsorship and activating communication
3rd place: Retail Media First Mover - REWE & Lidl+ with Rocher ICE & Kinder Bueno
Following the formal gala event, the teams celebrated their many successes of the past year at a relaxed gathering on the Skydeck - with an impressive view of the Frankfurt skyline.
Carsten Kollmus, Managing Director of dentsu X Germany, commented on the successful event. “Our long-standing, successful collaboration with Ferrero presents us with new media challenges every day. With our Ferrero Media Stars event, we will once again take time in 2025 to review the many inspiring and educational moments of the year and celebrate the best media campaigns together. We are delighted to use the Media Stars awards as an opportunity to give a stage to the people who, with their innovative ideas and creative solutions, are behind Ferrero's success.”
“In the ever-changing world of marketing and media, innovation and creativity in our teams are essential and we work together with great passion for the success of Ferrero and its brands. To honor this commitment, we are very pleased to work with dentsu X for the fourth year in a row to raise awareness of and celebrate the many outstanding marketing strategies and campaigns,” added Uwe Storch, Head of Media Ferrero Germany.
