The 2025 RECMA Diagnostics Report reaffirms dentsu X as a formidable force within dentsu’s global portfolio, contributing to the group’s rise to #4 worldwide, #4 in North America, EMEA, and APAC, and #2 in Southeast Asia. Ranked #14 globally, dentsu X stands out by harmonizing data, creativity, and technology to deliver experiences that go well beyond basic impressions.
A Holistic Approach to Engagement
Central to dentsu X’s success is its belief that every brand interaction can spark deeper connections. Rather than stopping at traditional media buying, the agency blends analytics, immersive storytelling, and local insight to craft campaigns that resonate across diverse cultures. With a presence spanning multiple markets, dentsu X demonstrates strong regional performance, highlighted by a #6 ranking in Southeast Asia and #4 in the Nordics. It’s also Dominant in Thailand, a testament to its ability to adapt to fast-changing consumer behaviors.
Structure and Long-Term Partnerships
The Diagnostics Report also spotlights dentsu X’s solid Structure, a category that measures resources and client relationships across 19 qualitative criteria. Long-term partnerships, strong advertiser reach, and consistent renewal rates underscore the agency’s reliability. Clients appreciate dentsu X’s dual focus on pushing creative boundaries while offering steady strategic counsel—an approach that resonates especially in rapidly evolving markets where agility and consistency are both key.
Data-Driven Storytelling
dentsu X invests heavily in AI-driven analytics, machine learning, and emerging creative technologies to develop campaigns that speak authentically to local audiences. These data insights inform messaging and media placements, ensuring that creative resonates within each cultural context. By aligning brand tone with consumer expectations, dentsu X achieves a balance between global brand integrity and local relevance.
Collaborative Power Within dentsu
Part of dentsu X’s unique advantage is its seamless collaboration with Carat (#6 globally) and iProspect (#12 with the highest three-year growth). This synergy enables the agency to integrate offline planning, digital performance, and experiential touchpoints into cohesive campaigns. Sharing tools, best practices, and market intelligence across dentsu’s network, dentsu X elevates its clients’ strategies—be they emerging startups or established multinationals.
A Vision for the Future
Looking ahead, dentsu X sees opportunity in enhancing its global reach, fortifying its data capabilities, and deepening alliances with sister agencies. Brands today demand campaigns that move beyond reach to real, human connection—and dentsu X’s method of uniting technology with creativity is tailor-made for this challenge.
“Experiences that truly resonate come from understanding people first,” says Shenda Loughnane, Global President of dentsu X. “By continuously refining how we blend data and storytelling, we’re shaping a future where brands can form authentic, lasting bonds with their audiences.”
The full RECMA Diagnostics Report can be downloaded at: https://www.recma.com/report/diagnostics-report-1st-edition-2025/
