Back to Insights

Forrester Wave™ Names dentsu a Media Management Leader | Full Report Available

blog

March 7, 2025

In November 2024, Forrester Research, Inc. named dentsu a Leader among media management services providers. In its report The Forrester Wave™: Media Management Services, Q4 2024, dentsu X, along with our sister media agencies iProspect and Carat, received the highest scores possible in the criteria of vision, global delivery strategy, pricing flexibility and transparency, media and advertising operations, and performance media. In dentsu’s vendor profile, the report concludes, “Dentsu is a good fit for brands aiming to make impact with media innovation, operational rigor, and client leadership at a global scale.”

woman with phone looking at camera

Dentsu X is pleased to offer you complimentary access to the complete report for a limited time. Click here to read the full report, available until July 15, 2025.

“Being recognized as a Leader in this Forrester Wave reinforces our commitment to innovation, operational excellence, and delivering impactful media solutions at a global scale. Our ability to challenge convention, harness data, and create meaningful connections is what sets us apart and enables us to drive success for our clients,” said Shenda Loughnane, Global Brand President, dentsu X.

If you would like to speak with us about media innovation and strategies to engage audiences to leave lasting impact, please contact us at hello@dxglobal.com

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester’s objectivity here .