Innovation / Social
Natalac - Feed Love Pod
Natalac

Challenge

Natalac is a malunggay supplement capsule that helps breastfeeding moms maintain or increase their milk supply. The challenge was to create awareness and relevance for Natalac and position it as moms’ breastfeeding partner

 

Solution

Breastfeeding is a natural thing and moms do not hesitate to feed their baby if needed – wherever, whenever. However, in the Philippines, not all public places have a breastfeeding station for moms. That is why dentsu X Philippines came up with the Natalac Feed Love Pod, a breastfeeding area where moms can breastfeed their baby comfortably

 

Top Results

A total of 40 moms utilized Feel Love Pod during the 3-day activation.

More Works