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Dentsu X
Delivering Experience Beyond Exposure

25 Agency of the Year awards.
5 New York Festival awards.
3 ADFEST Golds.
2 Effies.
#1 RECMA World’s Fastest growing agency.

We start by asking WHY a consumer should care about a product, service or brand. Experience beyond Exposure is always rooted in Motivation. Why should a consumer care about a product, service or brand? Because of the explosion of digital behavioural data, this is a question we rarely ask today.

We know the WHAT, but we don’t usually know WHY. At dentsu X, we believe that if we understand WHY a brand should matter to our consumer, then we are in a better place to build experiences which earn their attention and drive action.

Add A Little Emotion

MAC
MAC
Jaguar

The Most Remixed Track in History

Jaguar

Making the Neighborhood Personal Again

Sberbank Neighborhoods
Sberbank Neighborhoods
Pelé

How do you rebrand a timeless icon?

Pelé

Make your best shot

LUMIX
LUMIX
Singapore Airlines

No Detail Too Small

Singapore Airlines

Did You Know Happiness Can Be Measured?

Sappe
Sappe
Just BARE

Who makes your food?

Just BARE

Coding with Confectionary 

Ezaki Glico
Ezaki Glico
Huawei

An Ode to Mum

Huawei
Dentsu X
Experience Beyond Exposure
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