dentsu X launches in the Netherlands

dentsu X, Dentsu Aegis Network’s specialist media brand, has launched in the Netherlands with Marijke Gorissen appointed to lead the team as Managing Director.

Marijke Gorissen said: “Personalized and relevant experiences are crucial for brands to reach, convert and retain the target audience. It goes beyond advertising in the right place at the right time, in the right context. Consumers expect brands to be relevant. With the deployment of a fixed core team in combination with flexible teams, it is possible to guarantee a specialist and personal approach.”

dentsu X Netherlands already works for clients such as Holland Casino, Jaguar Land Rover and Estée Lauder.